Niccolo WritesSEO, tech writing, and the occasional rabbit hole.https://niccolo-writes.com/How to Clean Up a Large Shopify Catalog Without Destroying Your SEOhttps://niccolo-writes.com/blog/how-to-clean-up-a-large-shopify-catalog-without-destroying-your-seo/https://niccolo-writes.com/blog/how-to-clean-up-a-large-shopify-catalog-without-destroying-your-seo/A practical workflow using Python, Matrixify, and Screaming Frog to handle discontinued products at scale — without losing rankings.Tue, 14 Apr 2026 00:00:00 GMTLocal SEO for Multi-Location Businesses: The Right JSON-LD Architecturehttps://niccolo-writes.com/blog/local-seo-for-multi-location-businesses-the-right-json-ld-architecture/https://niccolo-writes.com/blog/local-seo-for-multi-location-businesses-the-right-json-ld-architecture/The best practice to improve local SEO using JSON-LD architectureSat, 16 May 2026 00:00:00 GMTHow to Safely Clean Up Redirects with the GSC APIhttps://niccolo-writes.com/blog/redirect-cleanup-con-gsc-api/https://niccolo-writes.com/blog/redirect-cleanup-con-gsc-api/How to safely clean up thousands of obsolete redirects using real Google Search Console API traffic data—without risking an SEO disasterWed, 01 Jul 2026 00:00:00 GMTSEO vs AIhttps://niccolo-writes.com/blog/seo-vs-ai/https://niccolo-writes.com/blog/seo-vs-ai/Compare user research between search engine and AIMon, 27 Apr 2026 00:00:00 GMTHow I Managed an 80,000-Product Catalog on Shopifyhttps://niccolo-writes.com/blog/shopify-catalog-automation/https://niccolo-writes.com/blog/shopify-catalog-automation/The right way to handle a huge catalog on Shopify store using PandasWed, 01 Apr 2026 00:00:00 GMTThe Clean Way to Add llms.txt to Your Shopify Storehttps://niccolo-writes.com/blog/the-clean-way-to-add-llms-txt-to-your-shopify-store/https://niccolo-writes.com/blog/the-clean-way-to-add-llms-txt-to-your-shopify-store/How to serve llms.txt file on Shopify without third-part apps or redirectsSat, 02 May 2026 00:00:00 GMTTranslating Shopify Stores without third-party apphttps://niccolo-writes.com/blog/translating-shopify-stores-without-third-party-app/https://niccolo-writes.com/blog/translating-shopify-stores-without-third-party-app/Shopify Translate & Adapt caps you at 2 languages — see how we built our own Python pipeline to translate 50K+ products across 6, fully automated.Sun, 19 Jul 2026 00:00:00 GMTURL structure in the AI era: still underratedhttps://niccolo-writes.com/blog/what-ai-sees-before-reading-your-page/https://niccolo-writes.com/blog/what-ai-sees-before-reading-your-page/URLs were never SEO's star. In the AI era, they're becoming a pre-context signal that shapes how models represent your pages.Sat, 13 Jun 2026 00:00:00 GMT