Hey, I'm Niccolò, an SEO and tech writing enthusiast based in Italy, currently working for LookerOnline, an eyewear ecommerce, and Bottega Ottica Colombini, a retail optical chain with 13 stores across Italy.

My day-to-day revolves around technical SEO, Shopify catalog automation using Python and Pandas, and figuring out how AI is changing the way people search and find things online. I'm particularly fascinated by GEO and AEO, two spaces that are evolving fast and where I'm still very much learning. And I'm fine with that.

I started this blog for three reasons: to share what I learn with anyone who might find it useful, to connect with people working on similar problems, and to keep growing. If you're into SEO, ecommerce, AI, or just the occasional deep dive into something nerdy, you're in the right place.

Feel free to reach out on LinkedIn or check out my writing on Hashnode.