Niccolò
Colombini

Specialist in Technical SEO and large-scale Shopify catalog automation. Since 2018, I design and build Python-based automation systems for supplier feeds, catalog management, and SEO operations using Pandas, Matrixify and advanced crawling tools. I'm currently exploring GEO/AEO and how AI-driven search is reshaping ecommerce visibility.

Technical SEO

Technical SEO focused on large Shopify catalogs, crawl efficiency, indexing strategy and scalable site architecture.

Catalog Automation

Shopify catalog operations at scale: bulk imports, supplier updates, product status management and Matrixify workflows.

Data Automation

Python and Pandas pipelines to clean, merge and transform supplier files, Shopify exports and SEO metadata.

SEO-safe Product Management

Workflows to remove or update discontinued products without damaging URLs, redirects and organic visibility.

GEO / AEO

Exploring how AI-driven search engines surface and cite content — a fast-moving field without established playbooks yet.

LookerOnline

Technical SEO for a large-scale Shopify catalog

Crawl optimization, structured data and catalog management over 12 months. Daily impressions grew from 66K to a peak of 150K — now consistently between 80K–90K/day. Clicks never drop below 570/day.

174K Clicks (12 months)
31.2M Impressions
LookerOnline Google Search Console

What I did

  • Technical SEO audit and issue resolution
  • JSON-LD structured data implementation
  • Crawl budget optimization for large catalog
  • Bulk product imports and data management via Matrixify
  • Python & Pandas pipelines for catalog automation
174K Total Clicks
31.2M Impressions
11.9 Avg. Position

Bottega Ottica Colombini — Work in progress

Local SEO & structured data for a 13-store optical chain

Started February 2026. Daily impressions went from 928 at the start to a peak of 3,800 — structured data implementation still ongoing across all 13 locations.

7.09K Clicks
500K Impressions
Bottega Ottica Colombini Google Search Console

What I did

  • JSON-LD Organization schema with 13 department entries
  • Per-location Optician markup: address, geo, hours, ratings
  • Wikidata sameAs integration for entity disambiguation
  • SearchAction schema on homepage
  • Technical SEO audit and ongoing monitoring
7.09K Total Clicks
500K Impressions
13 Stores Covered

Blog — 2026

niccolo-writes

Articles on technical SEO, Shopify catalog management, data automation and GEO.

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Contact

Let's grow
together.

Available for freelance projects in technical SEO, Shopify catalog automation and data workflows.

Email niccolombini1@gmail.com
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LinkedIn Niccolò Colombini
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